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	<title>Wallace Harkness - Marketing Maverick</title>
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	<link>http://www.wallaceharkness.com</link>
	<description>Utah Marketing PR Executive Resume Portfolio Site</description>
	<pubDate>Tue, 21 Oct 2008 10:47:42 +0000</pubDate>
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		<title>Thank you for coming by!</title>
		<link>http://www.wallaceharkness.com/welcomesite/</link>
		<comments>http://www.wallaceharkness.com/welcomesite/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 15:44:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Welcome]]></category>

		<guid isPermaLink="false">http://www.aceharkness.com/?p=1</guid>
		<description><![CDATA[My name is Wallace W. Harkness and I am an Executive Marketing and Public Relations professional, with skillsets that range from the academic and/or non-profit environs to high tech business arenas. 
I specialize in both creating and teaching completely turn-key sales and marketing proposals or other revenue-generating activities such as fund-raisers that emphasize the integration [...]]]></description>
			<content:encoded><![CDATA[<p><font color="#000000">My name is Wallace W. Harkness and I am an Executive Marketing and Public Relations professional, with skillsets that range from the academic and/or non-profit environs to high tech business arenas. </font></p>
<p><font color="#000000">I specialize in both creating and teaching completely turn-key sales and marketing proposals or other revenue-generating activities such as fund-raisers that emphasize the integration between <b>online</b> and <b>traditional</b>. Companies and academic institutions that have benefitted from my expertise range from the small and midsized to the Fortune 100 companies, as well as individualized consulting.</font></p>
<h3><span style="color: rgb(0, 0, 0);"><b>How do I work?</b> </span></h3>
<p><font color="#000000">I begin with the company&#8217;s vision and help management answer three basic questions:</font></p>
<ul>
<li><font color="#000000">Where are they now? </font></li>
<li><font color="#000000">Where do they want to go? </font></li>
<li><font color="#000000">How can they get there effectively and economically?</font></li>
</ul>
<p><font color="#000000">It is imperative that everyone on board share the same corporate goal. I analyze the corporate values in conjunction with the values perceived by management, the sales force and other employees, the recruiting needs, and ensure the Sales and Marketing are completely integrated. This results in effectively marketing the <i>same message</i> to the appropriate targeted audience.</font></p>
<h3><span style="color: rgb(0, 0, 0);"><b>Focused on results</b></span></h3>
<p><font color="#000000">Beyond all else, I am focused on <b>results</b>. I have worked with and trained industry giants, community leaders, professional athletes, attorneys, motivational speakers and small business owners; in every case, my ideas have yielded <a href="../../../../../testimonials.html">superior growth, profits and market share</a>.</font></p>
<h3><span style="color: rgb(0, 0, 0);"><b>Discover more!</b> </span></h3>
<p><font color="#000000">If you&#8217;re looking for the integrated sales/marketing/PR professional to propel your products/services to the stratosphere or increase your fundraising/grant acquisition success, feel free to review my <a href="../../../../../resume.html">resume</a>. Additionally, be sure to check out my <a href="../../../../../resources.html">special collection</a> of marketing/grants/fund-raising/PR resources and ideas as well.</font></p>
<p><font color="#000000">In any event, thank you for dropping on by. Enjoy your visit!</font></p>
]]></content:encoded>
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		<item>
		<title>Cold Calling Tips</title>
		<link>http://www.wallaceharkness.com/cold-calling-tips/</link>
		<comments>http://www.wallaceharkness.com/cold-calling-tips/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 10:35:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Sales Resources]]></category>

		<guid isPermaLink="false">http://www.wallaceharkness.com/?p=27</guid>
		<description><![CDATA[Looking for help in Cold Calling Tips?&#160; Check out:

Cold Calling Tips
Ego cold calling tips
Inc. Cold Calling Tips
Your First Cold Call

]]></description>
			<content:encoded><![CDATA[<h3>Looking for help in Cold Calling Tips?&nbsp; Check out:</h3>
<ul>
<li><a target="_blank" href="http://sbinfocanada.about.com/cs/marketing/a/coldcall.htm">Cold Calling Tips</a></li>
<li><a target="_blank" href="http://sales-tips.industrialego.com/cold-calling-tips/index.htm">Ego cold calling tips</a></li>
<li><a target="_blank" href="http://www.inc.com/guides/sales/20677.html">Inc. Cold Calling Tips</a></li>
<li><a href="http://www.sitepoint.com/article/first-cold-call/">Your First Cold Call</a></li>
</ul>
]]></content:encoded>
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		<item>
		<title>Marketing and Sales and PR Associations</title>
		<link>http://www.wallaceharkness.com/marketing-sales-pr-associations/</link>
		<comments>http://www.wallaceharkness.com/marketing-sales-pr-associations/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 10:35:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Resources]]></category>

		<guid isPermaLink="false">http://www.wallaceharkness.com/?p=25</guid>
		<description><![CDATA[Looking for some great Sales or Marketing or PR associations?&#160; Check out some below!

American Marketing Association (AMA)
Association of Travel Marketing Executives
Business Marketing Association (BMA)
Corporate Event Marketing Association (CEMA)
The Chartered Institute of Marketing (CIM)
CMO Council
Direct Marketing Association (DMA)
European Marketing Confederation (EMC)
Experiential Marketing Forum (EMF)
The Healthcare Communication &#38; Marketing Association, Inc. (HCMA)
International Association of Business Communicators (IABC)
Information [...]]]></description>
			<content:encoded><![CDATA[<h3>Looking for some great Sales or Marketing or PR associations?&nbsp; Check out some below!</h3>
<ul>
<li><a target="_blank" href="http://www.marketingpower.com/">American Marketing Association (AMA)</a></li>
<li><a target="_blank" href="http://www.atme.org/">Association of Travel Marketing Executives</a></li>
<li><a target="_blank" href="http://www.marketing.org/">Business Marketing Association (BMA)</a></li>
<li><a target="_blank" href="http://www.cemaonline.com/">Corporate Event Marketing Association (CEMA)</a></li>
<li><a target="_blank" href="http://www.cim.co.uk/">The Chartered Institute of Marketing (CIM)</a></li>
<li><a target="_blank" href="http://www.cmocouncil.org/">CMO Council</a></li>
<li><a target="_blank" href="http://www.the-dma.org/">Direct Marketing Association (DMA)</a></li>
<li><a target="_blank" href="http://www.emc.be/">European Marketing Confederation (EMC)</a></li>
<li><a target="_blank" href="http://www.experientialforum.com/">Experiential Marketing Forum (EMF)</a></li>
<li><a target="_blank" href="http://www.thehcma.org/">The Healthcare Communication &amp; Marketing Association, Inc. (HCMA)</a></li>
<li><a target="_blank" href="http://www.iabc.com/">International Association of Business Communicators (IABC)</a></li>
<li><a target="_blank" href="http://www.itsma.com/">Information Technology Services Marketing Association (ITSMA)</a></li>
<li><a target="_blank" href="http://www.sales-lead-experts.com/tips/resources/www.internetstrategyforum.org">Internet Strategy Forum</a></li>
<li><a target="_blank" href="http://www.marketing.org.au/">MAANZ</a></li>
<li><a target="_blank" href="http://www.marketingsherpa.com/">MarketingSherpa</a></li>
<li><a target="_blank" href="http://www.mmaglobal.com/">Mobile Marketing Association (MMA)</a></li>
<li><a target="_blank" href="http://www.pharmamarketingnews.com/">Pharma Marketing Network</a></li>
<li><a target="_blank" href="http://www.prsa.org/">Public Relations Society of America (PRSA)</a></li>
<li><a target="_blank" href="http://www.smei.org/">Sales and Marketing Executives International (SME)</a></li>
<li><a target="_blank" href="http://www.salesleadmgmtassn.com/">Sales Lead Management Association</a></li>
<li><a target="_blank" href="http://www.smps.org/">Society for Marketing Professional Services</a></li>
<li><a target="_blank" href="http://www.www.webmarketingassociation.org/">Web Marketing Association</a></li>
</ul>
]]></content:encoded>
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		<item>
		<title>Dealing with Office Politics</title>
		<link>http://www.wallaceharkness.com/dealing-office-politics/</link>
		<comments>http://www.wallaceharkness.com/dealing-office-politics/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 10:35:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Management Resources]]></category>

		<guid isPermaLink="false">http://www.wallaceharkness.com/?p=22</guid>
		<description><![CDATA[Know of challenging people in the office?&#160; Check out:

7 Ways to Win in Office Politics
Dealing With Difficult Negotiators
Interpersonal / Human Skills (fantastic library)
    
Office Politics
    
Surviving The Jungle of Office Politics
Win at Office Politics Without Selling Your Soul
    
    

]]></description>
			<content:encoded><![CDATA[<h3>Know of challenging people in the office?&nbsp; Check out:</h3>
<ul>
<li><a target="_blank" href="http://www.officepolitics.com/"></a><font color="#000000"><a target="_blank" href="http://7%20habits%20to%20win%20in%20office%20politics/">7 Ways to Win in Office Politics</a></font></li>
<li><a target="_blank" href="http://content.monster.be/neg_pos/difficult/">Dealing With Difficult Negotiators</a></li>
<li><font color="#000000"><a href="http://www.managementhelp.org/intrpsnl/intrpsnl.htm">Interpersonal / Human Skills</a> </font><font color="#ff0000">(fantastic library)</font><font color="#000000"><a target="_blank" href="http://7%20habits%20to%20win%20in%20office%20politics/"><br />
    </a></font></li>
<li><font color="#000000"><a target="_blank" href="http://www.officepolitics.com/">Office Politics</a></font><a target="_blank" href="http://content.monster.be/neg_pos/difficult/"><br />
    </a></li>
<li><font color="#000000"><a target="_blank" href="http://www.survivinginthejungle.com/">Surviving The Jungle of Office Politics</a></font></li>
<li><a target="_blank" href="http://career-advice.monster.com/office-politics/Win-at-Office-Politics-Without-Se_1/home.aspx">Win at Office Politics Without Selling Your Soul<br />
    </a><font color="#000000"><a target="_blank" href="http://www.survivinginthejungle.com/"><br />
    </a></font></li>
</ul>
]]></content:encoded>
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